Insights
Methodology deep-dives, research findings, and perspectives on consumer attention research.
How webcam eye tracking works — and how we validated it
A look at the science behind browser-based eye tracking, how it compares to laboratory hardware, and what makes it viable for commercial research.
Methodology spotlight: webcam eye tracking is good enough to study reading
Recent peer-reviewed work shows webcam-based eye tracking can resolve fine-grained reading behaviour. The implication for digital experience research is direct.
What packaging attention research actually looks like
A practical walkthrough of how a shelf-attention study is designed, what it measures, and what published research has shown about packaging cues.
Methodology spotlight: how labels and brand cues compete for shopper attention
Recent peer-reviewed work has measured exactly which packaging cues capture attention — and how that capture changes with the consumer's state and context.
Methodology spotlight: separating curiosity from understanding from liking
Recent research shows that distinct physiological signatures track different stages of engagement with creative work — far richer than a 'did you like it' score.
Methodology spotlight: how knowledge workers actually trust AI tools
A series of peer-reviewed studies measured pharmacists using AI-assisted decision tools — and what they found generalises directly to enterprise software UX.