About Pagegazer
Consumer attention research, delivered as a service.
The lead team behind Pagegazer
A dedicated team of researchers and engineers with deep expertise in eye tracking, consumer behavior, and measurement science.
Caspar Goeke, PhD
Co-Founder & CEO
Caspar leads Pagegazer and Labvanced. His PhD in cognitive neuroscience focused on spatial attention and visual perception, and his research has been published in Nature Scientific Reports, Behavior Research Methods, and other peer-reviewed journals. Today he advises clients on study design and translates research questions into measurement plans.
Holger Finger, PhD
Co-Founder & CTO
Holger leads the technology behind Pagegazer and Labvanced. With a PhD in computational neuroscience, he architected the browser-based eye tracking and biometric stack that today serves studies for thousands of researchers worldwide. He owns the measurement platform, data pipeline, and the engineering rigour that keeps Pagegazer’s output reproducible.
Ana Christoforou, MSc
Lead Researcher
Ana runs studies end-to-end. From defining the research question together with the client to delivering the final report. She has a background in consumer psychology and applied eye tracking, and has led projects across a variety of consumer research topics, such as packaging, websites, and advertisements. She is the day-to-day point of contact for most engagements.
Behind the lead team, Pagegazer draws on the wider Scicovery team of researchers and developers, as well as on our partner panel providers to scale studies that need it.
The Scicovery story
Both Pagegazer and Labvanced are built by Scicovery GmbH, a company founded by Researchers, for Researchers, and based in Paderborn, Germany.
Labvanced was built to bring lab-grade behavioral and physiological measurements to the browser. Over the years, the platform powered hundreds of peer-reviewed publications in psychology, neuroscience, and human-computer interaction.
And while Labvanced keeps growing and is becoming more powerful each month, it is at its core a self-service tool with excellent support. However, we realized that not everyone has the time to learn a new tool even if it is easy to use, or to analyze the data. That's why we created Pagegazer.
Pagegazer applies Labvanced's measurement capabilities to consumer-oriented research with a full-service approach. With Pagegazer you don't need to learn a new tool or analyse complex data. Your focus stays on your business goals while we help you understand how real consumers interact with your websites, packaging, ads, and products.
Our approach
We deliver the findings, not just platform access
Many services claim to deliver "research insights", but in reality you often only buy access to their platform and have to do most of the research and insight generation yourself. With Pagegazer, we take care of everything, from research design, implementation, data collection, to analysis and reporting. So you can focus on the outcome and the decision this informs.
Best in class webcam-based eye tracking
Our webcam-based eye tracking is the most accurate on the market. It is the only one that went through a rigorous scientific peer-review process. And all eye tracking experts that tested it agree. That is why top-tier academic labs use it for their research. We will use the same system for your study. Any potential limitations are discussed with you honestly before the study starts.
Academic rigor, industry focus
Our methodology comes straight from academia: peer-reviewed measurements, representative sampling, proper statistical testing, and limitations we state plainly. But our focus is commercial. Every study on Pagegazer is built around a business decision and a deadline, not a journal submission. You get the rigour of an academic lab, pointed at the question your team actually has to answer.